Home
About the Student
The Weasel Claim
Unfinished/Vague Claim
"We're Different and Unique"
Water is Wet Claim
"So What?" Claim
Bandwagon Claim
Endorsement or Testimonial
Scientific or Statistical
Compliment the Consumer
Rhetorical Question

Introduction

Use the navigation at the left to see examples of the ten most used tricks in advertising. Each type is accompanied with a picture and caption.